Work Samples

Almost 15 years in the UI/UX, product design and branding space. I’m a hands-on Staff/Principal designer with startup-to-enterprise range, strong research and systems thinking skills, as well as management experience.

Process driven | Systems thinker | Comfortable with ambiguity | End user focused

Contact me for private case studies. Website is undergoing an update.

Contact

AgriLLM

Enterprise | B2B | AI | Agriculture | LLM training | Cop 30 | Bill Gates Foundation | English and Arabic | User research and Usability testing

Datacue

Enterprise | B2B | Data analytics | FMCG | CPG | PIF | AI | Building 0 to 1 | English and Arabic | User research and Usability testing

Careem

B2C | Food Tech | Unicorn | Improving retention, conversion and activation | English and Arabic | User research and Usability testing

Munch on

B2B2C | Food Tech | Seed Stage till acquisition by Uber | Customer acquisition and retention | Award winning | User research and Usability testing

  • “This is a very good job.”

    Bill Gates
    In reference to AgriLLM

  • "She collaborates seamlessly with colleagues, providing constructive feedback and fostering a positive and inclusive work environment. "

    Sam Rapp
    Director of Design at Careem (Uber)

  • “Well organised, committed and a good manager of stakeholders. Excellent storyteller & presenting skills! I would love to work again with her!”

    Tiago Tomás
    Manager of Product Design at Talabat (Delivery hero)

  • “Yasmin's communication skills are outstanding. She has an innate ability to articulate complex design concepts in a clear and engaging manner. ”

    Linden Dance
    Senior Product Designer at Careem (Uber technologies)

  • “A quick learner and an impressive problem solver who is always able to take complex projects and create actionable plans for the individuals in her team to bring it all together. ”

    Mohammad Al Zaben
    CEO & Co-founder at Munch:ON