Contact me for private case studies. Website is undergoing an update.

Hands-on Staff/Principal designer with startup-to-enterprise range, strong research and systems thinking skills, as well as management experience. Process driven | Systems thinker | Comfortable with ambiguity | End user focused

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“This is a very good job.”

Bill Gates
In reference to AgriLLM
"She collaborates seamlessly with colleagues, providing constructive feedback and fostering a positive and inclusive work environment. "

Sam Rapp
Director of Design at Careem (Uber)
“Well organised, committed and a good manager of stakeholders. Excellent storyteller & presenting skills! I would love to work again with her!”

Tiago Tomás
Manager of Product Design at Talabat (Delivery hero)
“Yasmin's communication skills are outstanding. She has an innate ability to articulate complex design concepts in a clear and engaging manner. ”

Linden Dance
Senior Product Designer at Careem (Uber technologies)
“A quick learner and an impressive problem solver who is always able to take complex projects and create actionable plans for the individuals in her team to bring it all together. ”

Mohammad Al Zaben
CEO & Co-founder at Munch:ON

“This is a very good job.”

"She collaborates seamlessly with colleagues, providing constructive feedback and fostering a positive and inclusive work environment. "

“Well organised, committed and a good manager of stakeholders. Excellent storyteller & presenting skills! I would love to work again with her!”

“Yasmin's communication skills are outstanding. She has an innate ability to articulate complex design concepts in a clear and engaging manner. ”

“A quick learner and an impressive problem solver who is always able to take complex projects and create actionable plans for the individuals in her team to bring it all together. ”